Your new phone without data
Circles.Life Telco wanted to bring attention to its data-only sim plan. The challenge was most people choose their data plans based on the newest bundled phones.
We decided to prove a point: No matter how sexy your new phone is, it’s useless without data. We created the Brick phone - normal bricks packaged like cellphones. These “phones” were sent to influencers and publishers who would then create content and share our message online.
THE MARKies AWARDS 2018 Best Idea- Direct Marketing